Eufemmé Films, LLC

Great coverage in a recent AdAge article of a growing trend in web video.  Paving the way to a viable business model for creating quality branded content for the web is the Ikea supported web series, "Easy to Assemble". Obviously an example of a great marriage that works between a brand sponsor, Ikea, and a web series creator, Illeana Douglas.  The marriage is producing lots of offspring, (that would be its growing audience, of course!). Exciting times for marketers and content creators alike. 2010 should be an interesting year in this arena.