Eufemmé Films, LLC

Yes, it's been awhile.  Life happens, what can I say.  However, I wanted to share the reflections of EQAL founder, Miles Beckett on the state of online videos and on web series creation, 4 years after the debut of EQAL's own web series, lonelygirl15.  Check out his interview with NewTeeVee here. 

Using video content creatively online has plenty of room to grow.  Ways in which to market that content abound.  Stay tuned, we've only scratched the surface, I'm sure.

When I read the title of this great post from a Canadian video marketing firm, I thought of Paul Simon's song, "50 Ways to Leave Your Lover."  Go figure. Nevertheless, Jimm Fox, president of One Market Media, does a great job outlining "42 Ways to Use Video to Grow Your Business".  All listed below, many of which I've produced for clients.

So to quote Paul Simon, "Make a new plan, Stan. No need to be coy, Roy. Just listen to me."

Wait for it ...

It's time to get your 2010 Online Video Marketing Strategy together and "get yourself free!"

Yes, we're here to help.

1. Video Customer Testimonials

2. Video Success Stories

3. Video Case Study

4. Man-in-the-street Interviews

5. Customer Presentations

6. Product Presentations

7. Product Demonstrations

8. Product Reviews

9. Visual Stories

10. Corporate Overview

11. Executive Presentations

12. Staff Presentations

13. Corporate facilities or equipment tour 

14. Training

15. Overnight expert videos (Sales Support)

16. Just-in-time learning

17. Post sale support and maintenance videos

18. Internal Communications

19. Event/Conference and Trade Show Communications

20. Employee orientation

21. Health, Legal & Safety

22. Commercials

23. Viral Video

24. Email Video

25. Infomercials

26.  Content Marketing

27. Landing pages and micro sites 

28. Video Press Releases

29.  PR Support Materials

30. Community Relations Video

31. Event Presentation video

32. Round table Sessions

33. Q&A Expert sessions

34. Recruitment Videos

35. VLOG

36. In Store Video

37. Company Lobby / Waiting Room Video

38. Mobile Video

39. Market research, focus groups and polling

40. Website FAQ Video

41. Video White paper 

42. Video Magazine 

BTW, for an accurate rendition of Paul Simon's classic song:

http://www.ilike.com/artist/Paul+Simon/track/50+Ways+To+Leave+Your+Lover?src=onebox

 

I met Ted Hope last year at " The Conversation", a gathering of pioneers at the forefront of change in cinema, online video, games, media and technology that came together to share ideas, insights, and innovations. The focus was on new tools, new distribution channels, and new rules. Ted was one of the featured panelists. I have to admit, that day I was one of those people who approach the speaker after their talk to "connect". I never really do that. But Ted was exceptionally inspirational that day, speaking from the heart about the myth that independent film was dead. It's NOT dead!, according to Ted. Prior to the event, Ted had just written a rebuttal article dispelling the myth that indie film was no longer. I wanted to talk to him about it and express my support for his/the 'movement'. (See, Some Optimism for the Future of Indie Filmmaking - Ted Hope on How The New Truly Free Filmmaking Community Will Rise From Indie's Ashes) It really is a movement and new opportunities for indie film are emerging in the digital and online space.

I'm posting here Ted Hope's latest speech at the this year's "Power to the Pixel" conference in London, as he continues the argument that independent cinema is evolving. It's about 40 minutes long but worth the time. Have a seat and enjoy.

Andy got some great interviews from his recent Online Video Roundtable in New York. Valuable learnings for everyone. Onward.

A recent BusinessWeek article outlines the inevitable, "If Internet video continues to catch on as a marketing alternative for small businesses, . . . $20 to $30 billion in advertising that currently goes to the business and trade press could evaporate. Small firms that typically advertise in their industry trade publications, business publications, the Yellow Pages, and on cable television could shift their marketing dollars into producing their own video content."

Yes, it's true.  Online video, web video, internet video, however you'd like to refer to it, is growing as a viable marketing vehicle.  And yes, while the cost of producing a web video is dramatically cheaper than traditional commercial film production, as the article points out, one should try to keep the production value high.  Web video doesn't have to look cheap. The cost of a well-planned and professionally produced web video is still significantly less expensive than traditional production.  That's all I'm saying.  But the article makes some good points, worth a read.