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Films That Move
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    Entries in web series (3)

    Monday
    May172010

    EQAL's Miles Beckett talks Web Series, Then and Now

    Yes, it's been awhile.  Life happens, what can I say.  However, I wanted to share the reflections of EQAL founder, Miles Beckett on the state of online videos and on web series creation, 4 years after the debut of EQAL's own web series, lonelygirl15.  Check out his interview with NewTeeVee here

    Using video content creatively online has plenty of room to grow.  Ways in which to market that content abound.  Stay tuned, we've only scratched the surface, I'm sure.

    Tuesday
    Jan122010

    Toward the Future of Branded Video: Web Series Success Story Unfolds

    Great coverage in a recent AdAge article of a growing trend in web video.  Paving the way to a viable business model for creating quality branded content for the web is the Ikea supported web series, "Easy to Assemble". Obviously an example of a great marriage that works between a brand sponsor, Ikea, and a web series creator, Illeana Douglas.  The marriage is producing lots of offspring, (that would be its growing audience, of course!). Exciting times for marketers and content creators alike. 2010 should be an interesting year in this arena.

    Saturday
    Apr112009

    Why Filmmakers Resist or Embrace The Web

    The Old-school vs New-school debate over the impact of the Internet on Hollywood and filmmakers continues. In this video tidbit from AlwaysOn's OnMedia Summit in NYC, Mark Naples of WIT Strategy, Erick Hachenburg of MetaCafe, and Lance Podell of NextNewNetworks discuss the issues. While some Hollywood filmmakers feel the Internet brings "disenfranchisement, audience fragmentation, digital rights mayhem, and—worst of all—revenue loss", other filmmakers are embracing the opportunity to produce films and episodic TV-like web series monthly, weekly, even daily, instead of producing one film a year. The New-school filmmakers understand that there are new ways to reach and build audience across the Web and that the key is understanding how to brand, package, and distribute content on the Web to their audience.